Increasing international consumer demand for natural products could signal improved returns for New Zealand strong wool growers, says the New Zealand Merino Company (NZM), now a significant player in the export of all types of wool from New Zealand.   “The language around naturals versus synthetic is absolutely changing and brands have to have a natural offering, and the momentum is building around the world,” says NZM global supply manager Matt Hand.   “Previously they haven't had to have a...

The New Zealand Merino Company (NZM) is proud to showcase some of its ZQ and ZQRX growers as part of a new social media video series launching today.    The series will feature eight growers from both Australia and New Zealand who partner with NZM to provide merino and strong wool to brands from across the globe.   General Manager of Global Supply Matt Hand said the videos highlight some of the skill, art and process that goes into ZQ certified wool products.   “There is a huge amount of work...

Behind every premium, ethical wool garment is a skilled team ensuring quality from the very first step:  shearing and wool handling. These professionals play a crucial role in preparing wool fibre for the global supply chain. Yet, in recent years, fewer people have entered the industry, creating a risk of losing talent to other sectors or overseas opportunities. Without proper training, the risk of injury, to both people and animals rises. And because wool harvesting is the first stage of the...