The owners of Danish footwear company glerups have travelled from their headquarters in Denmark to the central North Island this month, visiting the farms where the wool used in their products begins its journey. The team spent time at Papanui in Hunterville, Timahanga Station, and Tawanui Station near Raetihi, meeting farming families and seeing first-hand how ZQ-certified wool is grown and managed. While the wool ends up in products sold internationally, glerups emphasises that its...

Excitingly, the $9.00/kg level was broken in a first ever for crossbred Hogget fleece at the Melbourne auctions last week. The New Zealand Merino Company (NZM) has long proven success achieving premiums for growers offering Merino and Mid-Micron wools at their 100% certified feature catalogues in Melbourne. Last week the NZM decided it was time for its first ever certified crossbred Melbourne offering at the Melbourne auction. NZM has been generating demand for the certified crossbred market...

Increasing international consumer demand for natural products could signal improved returns for New Zealand strong wool growers, says the New Zealand Merino Company (NZM), now a significant player in the export of all types of wool from New Zealand.   “The language around naturals versus synthetic is absolutely changing and brands have to have a natural offering, and the momentum is building around the world,” says NZM global supply manager Matt Hand.   “Previously they haven't had to have a...