Born from a bold vision in the 1990s to transform New Zealand’s wool industry, our journey began with a commitment to innovation, sustainability, and strong partnerships with growers and brands.

 

Today, that same pioneering spirit drives us forward with a renewed purpose:

 

Making a healthier world for people and planet through advancing nature’s brilliance.

 

From the mountains to the markets, we continue to champion regenerative practices and natural performance, connecting the brilliance of wool to global brands and conscious consumers.