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Studio ZQ

Studio ZQ provides our customers with a new natural fibre centre-of-excellence that aims to transform industries built on synthetics one natural fibre at a time.


Our goal is to shift natural fibre innovation from abstract art to a disciplined science, and in doing so, improve the chances of building successful breakthroughs.


Studio ZQ thinks beyond only natural fibre products and encompasses new ways of doing business and generating value, new systems and services, and new interactions and forms of engagement between your organisation and your customers.

Studio ZQ innovations:



A regenerative agriculture index for wool

Keravos & Shear Edge

Shear Edge wool composites



Idealog wool innovation competitions


House of Bremworth

Strategic transition to all wool carpets and rugs



International Wholesale and Retail presence

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