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Our History


1996 - 2021

‘Reflecting on where we have come from, NZM has a strong legacy of innovation and challenging the status quo.’

Merino growers established
the Merino New Zealand’
industry-good organisation

Merino New Zealand executedits first direct supply contract with John Smedley Limited

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Merino New Zealand became a fully commercial company as The New Zealand Merino Company Limited

NZM held the first auction of NZ Merino in Melbourne to increase competition for growers’ fibre

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ZM and its grower community

developed ZQ Merino

NZM held ‘thinkering summit’ with key brand partners in Silicon Valley


The NZ Government entered NZSTX, a 7-year Primary Growth Partnership with NZM

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Growers purchased the PGG Wrightson shares in NZM

SILERE alpine origin merino launched and can be found on New Zealand’s finest menus


The first New Zealand Primary Sector Bootcamp was held at Stanford University

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The Wool Unleashed (W3)
programme commenced

icebreaker signed a 10 year contract,the longest ever supply contract with Merino growers


ZQ became the world’s first Cradle to Cradle certified wool


NZM’s Stanford Vanguard Wool event was held with the world’s most innovative wool brands

NZM opened its new office at 123 Victoria Street, Christchurch and launched the adjacent Studio ZQ


NZM won the Supreme Award at the International Business Awards

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NZM launched the world’s leading regenerative fibre initiative – ZQRX

NZM hosted the Heroes’ Journey Conference, to celebrate our community of Actionists 

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