Ram on the Moon
Building New Zealand's smartest, most sustainable and financially robust primary sector model.
It's not often that commodity mindsets create win:win business models. NZM is on a quest to transform the commodity oriented sheep industry into a suite of premium global brands backed by sustainable transactions.
In 2010, NZM secured a combination of government and private funding to help further advance efforts to revolutionise New Zealand's sheep industry; a project called the 'New Zealand Sheep Industry Transformation' (NZSTX for short).
Top priorities were to;
- expand the international market for New Zealand merino wool,
- grow New Zealand's fine wool supply base to satisfy the needs of our growing partners, and
- drive greater wealth to New Zealand's sheep farmers by extending the NZM model to other sheep-based products, such as meat, leather and lanolin.
Watch this space.