Discover Bootcamp


The Primary Sector CEO Bootcamp movement brings together industry leaders who are prepared to collaborate and share expertise for sustainable growth.

The Bootcamp initiative started in 2012 and has involved CEOs representing 80 percent of all our primary sector exports working together to grow our export earnings and take advantage of major opportunities around the world.

The New Zealand primary industry remains the powerhouse of our economy, making up around 72 percent of all our exports and generating around $32 billion a year. There is renewed determination to double our primary sector exports to $64 billion by 2025 and reinforce New Zealand as a producer of premium food and fibre.