New Zealand Merino: Pursuing Acceleration Through Collaboration (GSB No. M-338)

This case was developed by Lyn Denend and Professor Baba Shiv of the Stanford Graduate School of Business (GSB) as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The case website was created by The New Zealand Merino Company (NZM) in collaboration with the GSB team. We would like to thank NZM for its enthusiasm in participating in the case study and its support in making the materials available online. We also greatly appreciate the contributions of NZM's brand partners: Designer Textiles International, Ibex, Icebreaker, Johnstons, John Smedley, Loro Piana, Reda, and SmartWool.

The copyright © 2011 of the written case is held by the Board of Trustees of the Leland Stanford Junior University. All rights reserved. The copyrights of the videos and images are held by NZM and/or its brand partners. They are being used to support the case with permission. Collectively, these materials may be used solely for educational purposes. Users may not copy, edit, or modify them in any way, and no part may be incorporated into any program or presentation without written consent of the copyright holders. For more information, please contact

If you have feedback about the case or the online case website, please contact Nick Aubrey or Lyn Denend. If you prefer, to use the case in its traditional paper-based form, you can download a PDF.